Huawei’s DigiTruck Brings Robotics Training to Kenya Science and Engineering Fair

Tech Giant Huawei Partners with Fair to Foster STEM Education and Innovation

Nairobi, Kenya: April 9, 2024 – Huawei Technologies Kenya is set to revolutionize learning experiences at the Kenya Science and Engineering Fair by deploying its innovative DigiTruck for onsite Robotics Training. The DigiTruck, a mobile digital classroom designed to provide technology and digital skills training to underserved communities across Africa, will serve as a hub for secondary school children to engage in hands-on robotics education during the week-long event.

With robotics emerging as a new track in this year’s Science and Engineering Fair, the inclusion underscores the growing significance of technology and innovation in shaping the future of education. Through Huawei’s partnership, students will have the unique opportunity to explore the realms of robotics firsthand, igniting their passion for STEM subjects and nurturing their potential as future innovators and technology leaders.

In a statement, Huawei Kenya expressed enthusiasm about its involvement in the initiative, emphasizing its dedication to enhancing digital learning opportunities for Kenyan students. “Huawei Kenya is delighted to be a part of this initiative, which aligns with our commitment to empowering youth through education and technology,” the statement read. By leveraging the DigiTruck’s resources, Huawei aims to inspire and equip young minds with the skills and knowledge needed to thrive in an increasingly digitized world.

The Kenya Science and Engineering Fair serves as a platform for secondary school students from across the country to showcase their innovative projects and ideas. By introducing robotics as a new track, the fair seeks to foster a culture of curiosity and exploration in STEM disciplines, encouraging students to pursue careers in science, technology, engineering, and mathematics.

As the world embraces digital transformation, initiatives like the Kenya Science and Engineering Fair play a pivotal role in equipping the next generation with the tools and mindset necessary to navigate the challenges and opportunities of the future. Huawei’s support for the fair reflects its broader commitment to driving societal progress through education and technology, empowering youth to unlock their full potential and contribute to the advancement of society.

With the DigiTruck serving as a beacon of innovation and learning, Huawei and the Kenya Science and Engineering Fair are poised to inspire a new wave of creativity, ingenuity, and technological prowess among Kenya’s youth. As students immerse themselves in the world of robotics, they not only expand their horizons but also pave the way for a brighter, more prosperous future fueled by innovation and discovery.

LG Launches Revolutionary WashTower: Redefining Laundry Experience in Kenya

Cutting-edge Washer-Dryer Combo Harnesses AI and Eco-Friendly Features for Modern Consumers

Nairobi, Kenya – April 8th, 2024: LG Electronics (LG) East Africa has set a new benchmark in the world of laundry with the introduction of its innovative WashTower™ to the Kenyan market. This all-in-one washer-dryer combination promises to revolutionize the laundry experience, blending cutting-edge technology with eco-friendly features to cater to the needs of modern consumers.

Unveiled during a prestigious event at a Nairobi Hotel, the LG WashTower marks a significant leap forward in laundry appliance design and functionality. Attended by representatives from LG’s official distributor Opalnet, along with key retailers like Hotpoint Appliances Limited, Carrefour, and Naivas supermarkets, the launch event showcased the WashTower’s seamless integration of sleek design and state-of-the-art technologies.

At the heart of the WashTower’s appeal lies its advanced AI technologies, which enhance fabric care through built-in sensors that automatically detect fabric weight and characteristics. This ensures optimal washing and drying performance while preserving the quality of garments. Additionally, the quick wash and quick dry feature allows users to complete their laundry in just 59 minutes, thanks to the TurboWash and dual inverter dryer technologies.

A standout feature of the LG WashTower is its Center Control panel, strategically positioned at the perfect height for easy access to both washer and dryer controls. This user-friendly design element enhances convenience and usability, reflecting LG’s commitment to creating intuitive appliances that simplify daily tasks.

Moreover, the WashTower embodies LG’s dedication to sustainability, boasting energy-efficient operation and water conservation capabilities. As consumers increasingly prioritize eco-friendly options, the WashTower emerges as a compelling choice for environmentally-conscious households.

Dongwon Lee, the Managing Director of LG Electronics East Africa, expressed his excitement about introducing the WashTower to the Kenyan market, emphasizing its potential to meet the evolving needs of urban consumers with its advanced features and space-saving design. Rakesh Singh, Opalnet’s Managing Director, echoed this sentiment, highlighting the WashTower’s suitability for compact living spaces, where maximizing efficiency is paramount.

Available for purchase at LG Brandshops, Opalnet outlets, Hotpoint Appliances, Carrefour, Naivas, and other leading retailers nationwide, the LG WashTower promises to elevate the laundry experience for Kenyan households. With its blend of innovative technology, user-centric design, and eco-conscious features, the WashTower sets a new standard for modern laundry appliances, redefining the way consumers approach household chores in the digital age.

LG Donates Kshs6 Million to Charitable Initiatives through Successful ‘Smile With LG’ Campaign

·         The beneficiaries are children’s home, a literacy initiative supporting the establishment of school libraries and a primary school in an underserved community

NAIROBI, KENYA, February 07, 2024… LG Electronics East Africa has today announced the successful culmination of its ‘Smile with LG’ campaign’ which raised a total of Kshs6 million to benefit community projects. The campaign, which ran from November to December 2023, showcased LG’s commitment to making a positive impact on society.

The ‘Smile with LG’ initiative encouraged LG customers to vote for a charitable cause upon purchasing eligible LG home appliances. Voting took place on the LG.Com website through the dedicated ‘Smile with LG’ platform, with each vote contributing Kshs5,000 towards the total donation. This innovative approach both engaged LG customers and empowered them to play an active role in supporting worthy causes.

LG partnered with the Rotary Club of Nairobi Madaraka and the Rotaract Club of the University of Nairobi (UoN) Afya to ensure that the funds raised were channeled towards impactful projects addressing critical community needs. This collaborative effort reinforced LG’s dedication to corporate social responsibility and highlights the brand’s commitment to creating a positive and lasting impact in the East African region.

Speaking about the successful campaign, LG’s Managing Director for East Africa, Dongwon Lee, expressed gratitude to the LG community for their enthusiastic participation.

“We are humbled to witness the generosity and compassion of our customers who actively participated in the ‘Smile with LG’ campaign. Together with our esteemed partners, the Rotary Club of Nairobi Madaraka and the Rotaract Club of UoN Afya, we are honored to hand over the proceeds of the campaign to initiatives that make a meaningful difference in our communities,” he said.

Rotary Club of Nairobi Madaraka President, Rotarian Joel Wandurwa, expressed his gratitude for the donation saying: “We extend our heartfelt gratitude to LG Electronics East Africa and all the LG customers who took part in the ‘Smile with LG’ campaign. Your generosity has enabled us to further our mission in addressing critical community needs. Together, we are making a positive impact and creating a brighter future for those in need. Thank you for embracing the spirit of giving and for being catalysts for positive change.”

The funds will be split amongst the following three beneficiary institutions: Gathiga Childrent’s Hope Home (Kshs3,150,000); The Maktaba Project (Kshs582,000), and Oldorko Mosiro Primary School (Kshs2,268,000).

Based in Kenya’s Kiambu County Gathiga Children’s Hope Home is a Non-Profit Organization in Kenya, dedicated to help street children who are orphaned, abandoned, abused or those forced out of their homes due to the inability of their families to cater for their basic needs. 

TheMaktaba Project is a literacy initiative by two Rotary Clubs: Dundas Valley Sunrise and Nairobi Madaraka. The initiative aims to equip needy schools with functioning libraries.

Meanwhile Oldorko Mosiro Primary School provides sanctuary for children escaping early marriages, female genital mutilation, forced labor and parental cruelty.

Redefining mobile performance with the stable and smooth ColorOS 14: OPPO’s Journey to Ultimate Smoothness

The Tech Powering ColorOS 14’s Trinity Engine, Smart Features, and the Future

of AI Integration

As the landscape of computing evolves, so does the definition of performance. In recent
years, there has been a shift in the way that people have come to perceive what truly
defines top computing performance. Whereas speed was previously seen as the be-all
and end-all of computing capabilities, the question of stability and smoothness has
steadily moved into the spotlight too. Only by delivering consistent and smooth
operations across all types of applications and scenarios is it possible for users to enjoy
a real sense of fluency and efficiency. This is a principle that OPPO has embraced and
exemplified through a decade of development with ColorOS.

Since its first development in 2014, OPPO has been working to perfect the balance
between rapid responsiveness, rock-steady stability, and silky smoothness with each
iteration of ColorOS. By constantly finding new ways to blend the best hardware with
the most comprehensive and in-depth optimization of the underlying software. ‘Visible’ and ‘invisible’ smoothness One of OPPO’s first breakthroughs in delivering the ultimate smooth user experience came with the release of UI First in early 2020.

By prioritizing active applications, UI First prevents background applications from over consuming system resources causing the drag down towards the overall performance. The result is a significant reduction in
noticeable lag and the enhancement of what we call “visible smoothness.” However, as computing resources were directed into supporting active applications, apps running in the background were being starved of resources and effectively killed.
This in turn caused delays when switching between those apps. Meanwhile, the
widespread adoption of 5G increased the consumption of high-data media, entering the
so-called “rich media” era, has placed additional processing pressure on the system. To
address this ‘invisible’ smoothness issues, OPPO began optimizing ColorOS for better
temperature control, stable battery life, and a more continuous and uninterrupted
experience.
Continuously ColorOS improved memory compression technology to save more
memory space for users, and breakpoint reading technology to ensure a more
continuous and uninterrupted experience. With the latest release of ColorOS14, it has
upgraded technologies in the OS’s Trinity Engine make it possible for the phone to run
as many as 27 applications on the back end for up to 72 hours.

These innovations enable ColorOS to make the most of any given smartphone
hardware and deliver the best results when it comes to traditional stats used for
measuring smooth performance, such as app launch speeds, game frame rates, and
more. Thanks to hardware scheduling capabilities like these, ColorOS now consistently
ranks among the top performers in major industry benchmarks.

As OPPO’s engineers continued to push the boundaries of smoothness and ColorOS
received increasing recognition from tech authorities with its top benchmark scores, the
team gradually came to realize that high performance and ultimate speed do not
necessarily translate into a more comfortable and “smoother” user experience in all
scenarios.
With the brand-new Aquamorphic Effects in ColorOS 14, it showcases how this insight
has been put into practice. Contrary to what might be expected, the animations of these
new effects have actually been optimized by reducing the speed from 380 milliseconds
to a more user-friendly 750 milliseconds. By refining the dynamic effect logic in ColorOS
14, every interaction has been made more intuitive and fluid.
This is just one example of how OPPO has introduced Human Factors Analysis into the
design of the OS. This is a discipline that specializes in the study of human interaction
with machines and environments in order to make machines or systems more adaptable
to human physiological and psychological characteristics. Through Human Factor
Analysis, OPPO learned that the human eye can only detect changes at intervals of
about 100-150 milliseconds or more. If changes occur in less than 100 milliseconds,
most people simply cannot tell the difference. This means that, even if the hardware is
capable of doing so, there is no reason to engineer system response times as low as 50
milliseconds.
In order to provide this level of consistently smooth experience throughout the
operating life of our mobile devices, OPPO has introduced Human Factors Analysis into
multiple aspects of ColorOS. One of the decisions that came from this was to set the
response speed of application launches to 135 milliseconds. Through millions of
repeated tests, we also identified and solved extremely low-likelihood consistency
issues in areas like touch feedback, software concurrency, display delay, and more. The
result is a consistent response time in the 100-150 millisecond range for all aspects of
the UI with no perceivable fluctuations.
Embracing the possibilities of AI-generated content
Looking towards the future of smartphone and operating system experiences, the
ColorOS team is mindful that the integration of AIGC (AI-generated content) is likely to place a high demand on mobile system resources, covering everything from memory
and processing capabilities to battery life. Right now, OPPO is exploring and
experimenting in related capabilities, for instance, on how to optimize memory use and
power management techniques to cope with such high demands.
ColorOS 14’s Trinity Engine exemplifies this forward-thinking approach with its
advanced solutions for optimizing system smoothness and stability through fine-tuned
management and scheduling of computing resources, memory, and storage at the
microarchitecture instruction level.
The upgraded Trinity Engine contains three core technologies: ROM Vitalization, RAM
Vitalization, and CPU Vitalization. ROM Vitalization frees up more memory space by
compressing app data and merging duplicated files to address performance degradation
issues caused by memory filling up over the long term. RAM Vitalization works by
reconstructing Android’s underlying RAM mechanism and employing specialized
techniques to accelerate app launch speeds and improve the level of fluidity when
switching between apps. Finally, CPU Vitalization uses a sophisticated computing
power model that can precisely schedule power resources while determining the best
balance between performance and power consumption.
“After years of R&D upgrades and positive feedback from millions of users, ColorOS
has reached a certain level of maturity today and is serving more than 600 million
monthly active users worldwide. With the introduction of ColorOS14, it shows OPPO
commitment to always provide unique experience to its users by breaking boundaries
and tending to the unmet needs of smartphone users in order to further optimize the
smooth and stable experience on OPPO devices,” said Fredrique Achieng, PR
Manager, OPPO Kenya.
With the launch of OPPO’s newest Reno11 series, users can start experiencing the
unmatched and smooth experience of ColorOs14 on the new Reno11 series available
for purchase across all OPPO branded stores countrywide and online through OPPO
Kenya website and e-commerce partners such as Jumia & Kilimall at *RRP Ksh67,999
for the Reno11 5G and *RRP Ksh85,999 for the Reno11 Pro 5G.

LG’s Groundbreaking Transparent and Wireless TV Takes Center Stage, Captivating Audiences at Global Electronics Show

·         The 4K SIGNATURE OLED T television is also wireless allowing it to seamlessly blend into different interiors

·         LG is showcasing many other futuristic innovations at the show, including a coffee machine that can extract two different flavours at once

LAS VEGAS, USA, January 10, 2024 — LG Electronics (LG) has unveiled its groundbreaking transparent and wireless 4K SIGNATURE OLED T TV at the Consumer Electronics Show (CES) 2024 in Las Vegas, USA. The TV is showcased in a ‘floating’ setup, emphasizing wireless connectivity and integration with external devices, providing installation flexibility and enhancing interior design freedom.

Also displayed in LG’s booth is a captivating media art exhibit created from 15 77-inch OLED Ts, seamlessly transforming into a transparent OLED TV, symbolizing a new era in display technology. The transparent and wireless features enable SIGNATURE OLED T to blend into any space, complementing interior design and offering an extension of future living experiences. The transparent screen also enhances the viewing experience of media artworks.

A dedicated zone highlights the LG SIGNATURE OLED T’s transparent and wireless technology, showcasing its ability to exceed space constraints and seamlessly blend into everyday life. The TV complements any space’s interior design, offering an extension of future living experiences. Additionally, the transparent screen enhances the viewing experience of media artworks by adding depth and dimensionality.

In another area of the booth, visitors explore a tunnel structure featuring over 140 55-inch OLED displays, forming the webOS experience Zone. This platform showcases diverse content through collaborations with partners, providing an immersive journey into entertainment powered by the webOS platform.

Meanwhile, LG has also introduced innovative products through LG Labs, its experimental project for unique customer experiences. Featured items include DukeBox, an all-in-one audio device; DUOBO, a dual-flavor capsule coffee machine; and Bon Voyage, a customized living space blending home comfort with nature. Other standout products in the LG Labs zone include LG CineBeam Qube and brid.zzz, offering bold approaches to enhance customer experiences.

For more information on what the company is showcasing at CES 2024, visit LG’s dedicated CES site (www.LG.com/CES2024) and the LG Global YouTube channel.

Airtel Africa registers its 150 millionth customer

Africa, 19 December 2023: Airtel Africa has registered its 150 millionth customer. Airtel Africa is very proud to give millions of people access to reliable and high-quality digital and mobile money services, often for the first time. Led by the purpose of transforming lives, connecting 150 million customers is a significant milestone that underscores the company’s commitment to enriching the lives of its customers. Looking forward, Airtel Africa is focused on further expansion, increased innovation, and continued investments to ensure a digitally empowered future for all.
The growth reflects Airtel Africa’s commitment to reaching more people, with more services, in more places than ever before. By bringing mobile banking, data, and telecoms to underserved communities across sub- Saharan Africa, Airtel Africa is driving financial and digital inclusion and helping to unlock the potential of people, businesses, and societies.
In response to the increased demand for accessible and affordable services, Airtel Africa is continuing to expand its network and invest in the future through fiber and 5G. This is supported by new, best-in-class digital products, services, and content.
Airtel Africa’s Group CEO, Segun Ogunsanya, would like to thank each one of the stakeholders for their continued commitment and support in helping the company reach this milestone. But as everyone knows, this is just the beginning of a journey that will see many more milestones in the coming years.

Mdundo.com and Safaricom Launch KSH5 24HOUR SUBSCRIPTION SERVICE FOR MIXTAPE MUSIC LOVERS

· Earning Opportunities for Artists: The partnership also addresses the issue of artists that struggle to monetize their music.



· Exposure: DJs play a pivotal role in the music industry. By including songs from emerging Kenyan artists in these mixes, the partnership will help the artists gain exposure to a broader audience, both locally and internationally.


· Variety: DJ mixes often feature a variety of songs, including those from established and emerging artists. This diversity allows emerging artists to have their music heard alongside more well-known tracks, giving them a chance to stand out and gain more listenership.

Nairobi, 18th December June 2023: Mdundo.com in partnership with Safaricom, has unveiled a new subscription service that will enable Kenyans to access DJ Mixes at Ksh 5 per day. The service also aims at improving monetization of music among artists and reshape user experiences.

The service, which is exclusive to Safaricom customers, can be accessed by registering via http://www.mdundo.com/djmixes, after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily.

By providing a consistent income stream, the partnership supports artists in their pursuit of sustainable music careers. A healthy financial pipeline allows artists to focus on creating more music and developing their talent.

“Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts. Our collaboration with Safaricom not only enhances the user experience but also underscores our shared vision of making music an integral part of everyday life,” says Martin Neilsen, CEO – Mdundo.com.

Mdundo’s user growth stood at 29.2 million monthly active users in September 2023, up from 21.5 million in September 2022 representing a 36% growth. Mdundo’s focus is to deliver a locally relevant service and content to 613 million mobile subscribers in Africa expected by 2025.

“Our goal is to provide Kenyans freedom, choice and control over the content they consume, and we are delighted to embark on this journey with Mdundo.com. This is a collaboration that shows our commitment to enhancing the digital music landscape and empowering our customers to enjoy their favorite music with ease and convenience,” said Fawzia Ali, Chief Consumer Business Officer – Safaricom PLC.

Safaricom, through in-house propositions such as Baze and Skiza, and partnerships with industry leaders including Mdundo.Com, remains committed to growing Kenya’s creative and music industry.

FIRST AUGMENTED REALITY CLOUD EDITOR AND PUBLISHING PLATFORM

• MediAR enables users to create AR experiences without a need for prior coding skills
• The platform has an inclusive monetization model shared between content creators and brands
• The platform was developed with a 180,000 Euros grant from ACP-EU HEVA


NAIROBI, Kenya, December 8, 2023 – BlackRhino VR, an Extended Reality Tech Co., has launched into the market, a groundbreaking Augmented Reality (AR) platform, designed to empower content creators within the creative economy to rapidly build and publish AR content.
Dubbed “MediAR”, the platform is Africa’s first, user-friendly, AR cloud editor and publishing platform that uses the drag and drop technology, which lessens the challenging learning curve associated with coding while producing AR solutions and content.
Speaking during a colourful launch ceremony, BlackRhino VR Chief Executive Officer Brian Afande said the platform is a response to the need to unlock Africa’s creative sector through AR.
“Our primary objectives are to empower Africa’s youth, who are the innovators of the future, to broaden their skills set that allows them to scale up innovations as well as to democratize extended reality technologies in order to make them easily accessible so that ultimately, these immersive technologies can actively and positively contribute to Africa’s socio-economic development,” Afande said.
“We also want to demystify the notion that Africa is only a consumer of technology and demonstrate that there are numerous innovative African technological solutions that are being developed to solve the continent’s challenges,” he added.
MediAR has been designed with a unique and inclusive revenue share model that is based on a pay-per-view service that allows content creators and brands to co-exist in a digital ecosystem.
BlackRhino VR is urging content creators across Africa to leverage the platform to perpetuate the development of an Internet economy that will in turn create jobs, reduce poverty, and contribute to the continent’s development.
The global extended reality (XR) – which includes Virtual Reality, Augmented Reality and Mixed Reality – market is valued at USD$29.26 billion in 2022 and is projected to rise to over USD$100 billion by 2026.
Longino Muluka, Head of AR/VR at BlackRhino VR asserts that the integration of XR technology into other sectors of the economy is key for it to have a positive impact on Africa’s economy and future.
“Augmented Reality has the ability to create immersive experiences where linear blueprints seamlessly transform into 3D models. For instance, we are witnessing a new era where technology and creativity intertwine to create powerful visualization tools adding immense value to the dynamic construction industry,” Muluka said.
This technology can also revolutionise the education sector in order to bridge the current skills mismatch between those acquired in learning institutions and those required by the job market.
“The seismic shift for education will come from deploying Augmented Reality in a learning context where dynamic learning environments will be created as abstract concepts turning classrooms into immersive experiences,” Shamina Rajab, the BlackRhino VR Managing Director said.
“In the convergence of Augmented Reality and farming, we are witnessing not just technological innovation but a catalyst for positive socio-economic change. By bridging gaps in knowledge access, AR democratizes agricultural insights, offering farmers the tools to make informed decisions,” added Abraham Kyalo, BlackRhino VR’s COO.
BlackRhino VR anticipates that MediAR will facilitate the creation of a non-existent tertiary economy and ecosystem specializing in AR goods, products and services.
The platform was developed with funding of approximately 180,000 EUR from ACP-EU, which is an Organisation of the African, Caribbean and Pacific Group of States (OACPS) financed by the European Union (EU). BlackRhino VR was one of 20 creative and cultural businesses from 8 East Africa countries that made the short list in the Ignite Culture programme that is geared at supporting the growth of the cultural and creative sector in the region.

TELECOMMUNICATIONS COMPANY FIBREHOME SIGNS AGREEMENTS WITH CHINESE FIRM CP CABLES TO INCREASE ACCESS TO INTERNET

Nairobi, Kenya 29th November 2023

By Clive Ayuko

In Kenya approximately 9.8million living in the urban and semi urban areas have access to broadband internet with 38 percent of this number accessing the internet through low-speed dial-up internet. Various telecommunications firms like Safaricom and Airtel have rolled out 5G networks. The uses of high speed internet networks are numerous ranging from online gaming without any interference, watching streaming services like Netflix, ShowMax with no glitches, machine operations and control of robots remotely or making conference calls. The possibilities offered by high speed internet connections are endless.

In Kenya Data By the Communications Authority of Kenya CA the number of mobile data subscriptions as at 49.4 million with 539,000 on 5G, 22.5 million Kenyans on 4G networks, 16 million on 2G and 10.3 million on 3G networks. These coupled with various other factors have driven the demand for reliable high speed internet. These numbers coupled with various other factors have driven the demand for high speed internet with global china based fibre giant FibreHome Technologies Co. Ltd and Kenya based CP CABLES limited hoping to fill the increased demand.

Speaking at a Nairobi Hotel during the unveiling of the partnership Deputy Chief Executive Officer of FibreHome International Technologies Mr Bruce Wang reiterated the significance of the partnership acknowledging that the project will have far reaching impact on communities. He continued to add, ” the two companies have a broad basis for cooperation and a common development vision in the fields of optical fibre cables and ODN. We choose to partner with CP CABLES due to their dedication to excellent service delivery in the communications industry.”

Also present during the signing ceremony was the Group Chairman of CP CABLES Mr Rashmi Shah who gave credence to the partnership saying the partnership will ensure the availability of quality fibre optic products at affordable prices and will fill the gaps and demand for fibre optics products in the country.

Public Relations Practitioners Urged To Tackle Misinformation by Embracing Artificial Intelligence

Diani, Kwale, 28 November 2023 – Public relations practitioners have been called upon to embrace artificial intelligence as a powerful tool to combat the growing threat of misinformation.

The President of the Public Relations Society of Kenya, Mr. Arik Karani said that artificial intelligence (AI) has the potential to help public relations (PR) professionals identify, analyze, and debunk false information more effectively, thereby protecting the integrity of their communications and the trust of their audiences.

“In today’s digital age, misinformation in the form of fake news, ChatGP, and deepfakes is a rapidly evolving and interconnected world of can spread rapidly and have significant consequences for individuals, organizations, and society. However, PR practitioners must leverage AI to increase their capabilities, from data-driven insights for strategic decision-making to crafting personalized and targeted communication,” said Mr. Karani.

Mr. Karani spoke during the 2023 Public Relations Society of Kenya Annual Summit at the Diamond Leisure Lodge in Diani, Kwale County. The Summit has brought together over 600 delegates from Kenya, Tanzania, Uganda, Nigeria, Zambia, the United Kingdom, and the United States of America to discuss the latest trends and challenges in the field.

Officially opened by The Cabinet Secretary of the Ministry of Information, Communications, and the Digital Economy, Hon. Eliud Owalo, the Summit explored how PR practitioners can Retrospect, Reimagine, Reposition while Adopting Agile PR Practices to Cope with a Rapidly Disrupted, Fragmented, and Polarized World.

Misinformation, which has turned some publicity campaigns into crises, makes it imperative for practitioners to be vigilant against fake news and misrepresentation.

While the industry seeks to leverage AI to open new frontiers for creativity, efficiency, and impact, it is lobbying the government to establish industry standards that reflect the principles of accuracy, transparency, and ethical communication.

The Public Relations Society of Kenya, through the Ministry of Information, Communications, and the Digital Economy, has submitted the Institute of Public Relations and Communications Management (IPRAC) bill for cabinet approval. This initiative establishes a legal framework for public relations in Kenya, further elevating the industry’s standards.