Mega Growth Revolutionizes Hair Care Industry with ‘Goodbye Hair Breakage’ Campaign and Afrocentric Rebrand

Leading Hair Care Brand Unveils Research-Backed Solutions and Refreshed Packs to Empower African Women

Nairobi, 12th April, 2024: Mega Growth, a trailblazer in hair care innovation, is proud to announce the launch of its transformative campaign, ‘Goodbye hair breakage’, aimed at helping women aged 25 to 45 bid farewell to hair breakage and embrace strong, healthy hair from root to tip. Rooted in the belief that resilient, beautiful hair stems from both external care and internal fortitude, Mega Growth is poised to redefine the African woman’s hair care journey.

At the unveiling event held at the prestigious Argyle Grand Hotel, Margaret Muriithi, Hair Care Brand Manager, emphasized Mega Growth’s unwavering commitment to understanding and nurturing the unique needs of the African woman’s hair. She highlighted that the Mega Growth range, enriched with natural oils and proteins, is meticulously researched and tailored to fortify African hair, safeguarding it against breakage.

Margaret expressed, “We recognize the distinct challenges faced by today’s African woman in maintaining healthy, vibrant hair. That’s why our scientists have tirelessly researched the root causes of hair breakage and developed innovative solutions. Today, we are thrilled to introduce our new campaign centered around our comprehensive range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil, and lotion products, all backed by cutting-edge research and presented in a fresh, Afrocentric pack.”

The ‘Goodbye Hair Breakage’ campaign will feature a captivating TV commercial and striking visuals aimed at showcasing the functional benefits of Mega Growth. The message will be disseminated across various channels including trade, out-of-home advertising, salons nationwide, TV, and digital platforms.

Accompanying the campaign, Mega Growth unveiled a brand-new logo and refreshed packaging for its range, characterized by a cleaner, Afrocentric design adorned with images of radiant African women. The updated packaging offers clear variant differentiation and a contemporary appeal that ensures Mega Growth stands out amidst competitors.

Margaret reaffirmed Mega Growth’s dedication to providing high-quality products backed by rigorous research, cementing its position as a frontrunner in the hair care industry.

The new Mega Growth collection will be available for purchase at cosmetic shops, leading supermarkets, and selected salons nationwide starting mid-April 2024.

LG’s Groundbreaking Transparent and Wireless TV Takes Center Stage, Captivating Audiences at Global Electronics Show

·         The 4K SIGNATURE OLED T television is also wireless allowing it to seamlessly blend into different interiors

·         LG is showcasing many other futuristic innovations at the show, including a coffee machine that can extract two different flavours at once

LAS VEGAS, USA, January 10, 2024 — LG Electronics (LG) has unveiled its groundbreaking transparent and wireless 4K SIGNATURE OLED T TV at the Consumer Electronics Show (CES) 2024 in Las Vegas, USA. The TV is showcased in a ‘floating’ setup, emphasizing wireless connectivity and integration with external devices, providing installation flexibility and enhancing interior design freedom.

Also displayed in LG’s booth is a captivating media art exhibit created from 15 77-inch OLED Ts, seamlessly transforming into a transparent OLED TV, symbolizing a new era in display technology. The transparent and wireless features enable SIGNATURE OLED T to blend into any space, complementing interior design and offering an extension of future living experiences. The transparent screen also enhances the viewing experience of media artworks.

A dedicated zone highlights the LG SIGNATURE OLED T’s transparent and wireless technology, showcasing its ability to exceed space constraints and seamlessly blend into everyday life. The TV complements any space’s interior design, offering an extension of future living experiences. Additionally, the transparent screen enhances the viewing experience of media artworks by adding depth and dimensionality.

In another area of the booth, visitors explore a tunnel structure featuring over 140 55-inch OLED displays, forming the webOS experience Zone. This platform showcases diverse content through collaborations with partners, providing an immersive journey into entertainment powered by the webOS platform.

Meanwhile, LG has also introduced innovative products through LG Labs, its experimental project for unique customer experiences. Featured items include DukeBox, an all-in-one audio device; DUOBO, a dual-flavor capsule coffee machine; and Bon Voyage, a customized living space blending home comfort with nature. Other standout products in the LG Labs zone include LG CineBeam Qube and brid.zzz, offering bold approaches to enhance customer experiences.

For more information on what the company is showcasing at CES 2024, visit LG’s dedicated CES site (www.LG.com/CES2024) and the LG Global YouTube channel.

Joan Okorodudu Announces Plan to Scout And Empower Diverse Models from Kenya

Nairobi, Kenya – December 20, 2023, Joan Okorodudu, the founder of Isis Modelling Agency, one of the most prestigious modelling agencies in Africa, has announced her plan to revolutionize the modelling industry by scouting and empowering talented models from all over Kenya and the continent.
Okorodudu met with local and international media personalities on Wednesday at Isis Models Nairobi office at Darosa Plaza, Karen, to share her vision and strategy for the upcoming year.

She revealed that she will be launching a nationwide talent hunt to discover and nurture models from remote and marginalized areas such as Turkana, Samburu and West Pokot. The selected models will have the opportunity to participate in the next edition of Africa’s Next Super Model, a prestigious modelling competition that showcases Africa’s finest talent in the modelling industry.
Okorodudu emphasized that her goal is to make Isis Models more inclusive and diverse, where girls of any size, height, colour can showcase their talents and represent the beauty and diversity of Africa.

“Isis Models will be inclusive to stay ahead of the trend by making sure that black girls in Kenya and Africa get the opportunity of the runway,” she said.
Okorodudu also highlighted the achievements of Isis Models in the past few years, such as scouting young girls from South Sudan even in the Kakuma Refugee Camp, and helping them launch successful modelling careers in the US, UK, Paris, and other international markets.
She also announced that she had decided to make Kenya the headquarters of Isis Models, after the country hosted its inaugural Africa’s Next Super Model event on October 28, 2023. She said she will create a fashion hub in the country that will create opportunities for fashion designers, make-up artists and models.
She also revealed that she will bring international fashion brands such as Louis Vuitton, Gucchi, and other brands to Kenya to work with black models and turn them into world-class professional supermodels.
Okorodudu expressed her optimism and excitement about the future of modelling in Africa and urged the media and the public to support her initiative.