Caprice Wine Launches ‘Unbox the Flavour’ Campaign, Embracing Kenya’s Growing Wine Market

KWAL’s Caprice Brand Targets New Generation of Wine Enthusiasts with Versatile Pairing Options

Nairobi, Kenya – April 15, 2024: Caprice, a wine brand under Kenya Wine Agencies Limited (KWAL), has unveiled its latest campaign, ‘Unbox the Flavour,’ designed to showcase the brand’s versatility in pairing with various meals and tap into Kenya’s burgeoning wine market.

The campaign aims to engage both new wine enthusiasts and seasoned connoisseurs by highlighting different ways to enjoy Caprice wine, including pairing it with local dishes, incorporating it into cooking, and using it in cocktail recipes.

Jonas Geeraerts, KWAL’s Commercial Director, expressed excitement about the initiative, stating, “We’re thrilled to introduce an initiative that resonates with a new generation of wine consumers. This campaign aims to unlock and ignite a passion for wine exploration among consumers who appreciate experimentation and innovation. As the Kenyan wine market evolves, consumers are increasingly open to new and exciting ways of enjoying their favorite beverage. We invite our consumers to explore the new experiences that Caprice wine brings to the Kenyan market.”

Dr. Senorine Wasike, KWAL’s Marketing Manager, emphasized the unique opportunity presented by Kenya’s changing lifestyle trends, growing wine market, and expanding middle class. “Caprice Wine is strategically positioned to enlighten and empower wine enthusiasts, enhancing the overall wine experience and showcasing the versatility and convenience of tetra wine,” said Dr. Wasike.

Available in 1-liter tetra packs, Caprice wine offers four distinct variants: sweet red, sweet white, dry red, and dry white, catering to a wide range of consumer preferences. The wine is readily accessible in leading retail outlets across the country.

Caprice wine has evolved over the years to adapt to changing consumer tastes and preferences, demystifying the world of accessible wine and offering an exceptional experience combining quality and innovation. The ‘Unbox the Flavour’ campaign aligns with KWAL’s objective to solidify its position as an industry leader in Kenya’s growing wine consumer market.

Mega Growth Revolutionizes Hair Care Industry with ‘Goodbye Hair Breakage’ Campaign and Afrocentric Rebrand

Leading Hair Care Brand Unveils Research-Backed Solutions and Refreshed Packs to Empower African Women

Nairobi, 12th April, 2024: Mega Growth, a trailblazer in hair care innovation, is proud to announce the launch of its transformative campaign, ‘Goodbye hair breakage’, aimed at helping women aged 25 to 45 bid farewell to hair breakage and embrace strong, healthy hair from root to tip. Rooted in the belief that resilient, beautiful hair stems from both external care and internal fortitude, Mega Growth is poised to redefine the African woman’s hair care journey.

At the unveiling event held at the prestigious Argyle Grand Hotel, Margaret Muriithi, Hair Care Brand Manager, emphasized Mega Growth’s unwavering commitment to understanding and nurturing the unique needs of the African woman’s hair. She highlighted that the Mega Growth range, enriched with natural oils and proteins, is meticulously researched and tailored to fortify African hair, safeguarding it against breakage.

Margaret expressed, “We recognize the distinct challenges faced by today’s African woman in maintaining healthy, vibrant hair. That’s why our scientists have tirelessly researched the root causes of hair breakage and developed innovative solutions. Today, we are thrilled to introduce our new campaign centered around our comprehensive range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil, and lotion products, all backed by cutting-edge research and presented in a fresh, Afrocentric pack.”

The ‘Goodbye Hair Breakage’ campaign will feature a captivating TV commercial and striking visuals aimed at showcasing the functional benefits of Mega Growth. The message will be disseminated across various channels including trade, out-of-home advertising, salons nationwide, TV, and digital platforms.

Accompanying the campaign, Mega Growth unveiled a brand-new logo and refreshed packaging for its range, characterized by a cleaner, Afrocentric design adorned with images of radiant African women. The updated packaging offers clear variant differentiation and a contemporary appeal that ensures Mega Growth stands out amidst competitors.

Margaret reaffirmed Mega Growth’s dedication to providing high-quality products backed by rigorous research, cementing its position as a frontrunner in the hair care industry.

The new Mega Growth collection will be available for purchase at cosmetic shops, leading supermarkets, and selected salons nationwide starting mid-April 2024.

EABL Launches “Tujengane” National Consumer Promotion to Reward and Support Communities

12-Week Campaign Offers Exciting Prizes and Community Support Across Kenya

Nairobi, Kenya – Tuesday, 9th April, 2024 – East Africa Breweries Limited (EABL) has unveiled its latest initiative, the “Tujengane” National Consumer Promotion, aiming to foster a sense of unity and resilience within communities while rewarding and celebrating consumers across Kenya. The 12-week campaign, running from April to June 2024, promises exciting opportunities for consumers to enrich their lives.

At the launch event, Mark Ocitti, Managing Director of Kenya Breweries Limited (KBL), highlighted the strategic significance of the Tujengane campaign, emphasizing EABL’s commitment to driving engagement, loyalty, and growth while providing tangible value to consumers. “Tujengane embodies our collective spirit of resilience and togetherness as Kenyans,” Ocitti stated. “We are deeply committed to upholding the highest standards of quality and safety while celebrating our consumers’ trust in us.”

Positioned to resonate with consumers seeking value and connection amidst economic uncertainty, the Tujengane campaign invites consumers above 18 years to purchase participating EABL spirit brands, including Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbey’s, and Captain Morgan. Each bottle contains a unique code for consumers to submit via SMS to 20405, entering them into a draw for a chance to win various prizes.

Joel Kamau, Group Commercial Director, emphasized the campaign’s focus on meaningful engagement and transformation. “Our prizes represent our commitment to providing tangible benefits to our consumers,” Kamau remarked. “By coming together, we can achieve more, and this campaign is a testament to that belief.”

Among the enticing prizes offered are four brand-new cars, Ksh 1 million for three lucky winners each, and 24 motorbikes. Half of the winnings will support community initiatives chosen by the winners, aligning with the ethos of Tujengane. Additional prizes include shopping vouchers, airtime, and cash prizes, ensuring widespread participation and excitement across Kenya.

Kennedy Mutula, Marketing Manager – Spirits, highlighted the campaign’s strategic partnerships, particularly with artists behind the Tujengane anthem. “These collaborations amplify the voices of our consumers, reflecting their values and aspirations authentically,” Mutula stated. The Tujengane anthem serves as a rallying cry for EABL brands, resonating deeply with consumers across Kenya.

Through the Tujengane campaign, EABL seeks to not only reward consumers but also support communities and promote a sense of unity and resilience across the nation. With its focus on meaningful engagement and transformation, Tujengane represents EABL’s ongoing commitment to making a positive impact on individuals and communities alike.

Huawei’s DigiTruck Brings Robotics Training to Kenya Science and Engineering Fair

Tech Giant Huawei Partners with Fair to Foster STEM Education and Innovation

Nairobi, Kenya: April 9, 2024 – Huawei Technologies Kenya is set to revolutionize learning experiences at the Kenya Science and Engineering Fair by deploying its innovative DigiTruck for onsite Robotics Training. The DigiTruck, a mobile digital classroom designed to provide technology and digital skills training to underserved communities across Africa, will serve as a hub for secondary school children to engage in hands-on robotics education during the week-long event.

With robotics emerging as a new track in this year’s Science and Engineering Fair, the inclusion underscores the growing significance of technology and innovation in shaping the future of education. Through Huawei’s partnership, students will have the unique opportunity to explore the realms of robotics firsthand, igniting their passion for STEM subjects and nurturing their potential as future innovators and technology leaders.

In a statement, Huawei Kenya expressed enthusiasm about its involvement in the initiative, emphasizing its dedication to enhancing digital learning opportunities for Kenyan students. “Huawei Kenya is delighted to be a part of this initiative, which aligns with our commitment to empowering youth through education and technology,” the statement read. By leveraging the DigiTruck’s resources, Huawei aims to inspire and equip young minds with the skills and knowledge needed to thrive in an increasingly digitized world.

The Kenya Science and Engineering Fair serves as a platform for secondary school students from across the country to showcase their innovative projects and ideas. By introducing robotics as a new track, the fair seeks to foster a culture of curiosity and exploration in STEM disciplines, encouraging students to pursue careers in science, technology, engineering, and mathematics.

As the world embraces digital transformation, initiatives like the Kenya Science and Engineering Fair play a pivotal role in equipping the next generation with the tools and mindset necessary to navigate the challenges and opportunities of the future. Huawei’s support for the fair reflects its broader commitment to driving societal progress through education and technology, empowering youth to unlock their full potential and contribute to the advancement of society.

With the DigiTruck serving as a beacon of innovation and learning, Huawei and the Kenya Science and Engineering Fair are poised to inspire a new wave of creativity, ingenuity, and technological prowess among Kenya’s youth. As students immerse themselves in the world of robotics, they not only expand their horizons but also pave the way for a brighter, more prosperous future fueled by innovation and discovery.

LG Launches Revolutionary WashTower: Redefining Laundry Experience in Kenya

Cutting-edge Washer-Dryer Combo Harnesses AI and Eco-Friendly Features for Modern Consumers

Nairobi, Kenya – April 8th, 2024: LG Electronics (LG) East Africa has set a new benchmark in the world of laundry with the introduction of its innovative WashTower™ to the Kenyan market. This all-in-one washer-dryer combination promises to revolutionize the laundry experience, blending cutting-edge technology with eco-friendly features to cater to the needs of modern consumers.

Unveiled during a prestigious event at a Nairobi Hotel, the LG WashTower marks a significant leap forward in laundry appliance design and functionality. Attended by representatives from LG’s official distributor Opalnet, along with key retailers like Hotpoint Appliances Limited, Carrefour, and Naivas supermarkets, the launch event showcased the WashTower’s seamless integration of sleek design and state-of-the-art technologies.

At the heart of the WashTower’s appeal lies its advanced AI technologies, which enhance fabric care through built-in sensors that automatically detect fabric weight and characteristics. This ensures optimal washing and drying performance while preserving the quality of garments. Additionally, the quick wash and quick dry feature allows users to complete their laundry in just 59 minutes, thanks to the TurboWash and dual inverter dryer technologies.

A standout feature of the LG WashTower is its Center Control panel, strategically positioned at the perfect height for easy access to both washer and dryer controls. This user-friendly design element enhances convenience and usability, reflecting LG’s commitment to creating intuitive appliances that simplify daily tasks.

Moreover, the WashTower embodies LG’s dedication to sustainability, boasting energy-efficient operation and water conservation capabilities. As consumers increasingly prioritize eco-friendly options, the WashTower emerges as a compelling choice for environmentally-conscious households.

Dongwon Lee, the Managing Director of LG Electronics East Africa, expressed his excitement about introducing the WashTower to the Kenyan market, emphasizing its potential to meet the evolving needs of urban consumers with its advanced features and space-saving design. Rakesh Singh, Opalnet’s Managing Director, echoed this sentiment, highlighting the WashTower’s suitability for compact living spaces, where maximizing efficiency is paramount.

Available for purchase at LG Brandshops, Opalnet outlets, Hotpoint Appliances, Carrefour, Naivas, and other leading retailers nationwide, the LG WashTower promises to elevate the laundry experience for Kenyan households. With its blend of innovative technology, user-centric design, and eco-conscious features, the WashTower sets a new standard for modern laundry appliances, redefining the way consumers approach household chores in the digital age.

M.A.C Cosmetics Introduces Studio Radiance Serum-Powered Foundation to Ethiopia

5th February 2024

Addis Ababa, Ethiopia – M.A.C (Make-up Art Cosmetics), a leading brand of
professional cosmetics and part of The Estee Lauder Companies Inc, proudly
announces the introduction of its Studio Radiance Serum Powered Foundation in
the Ethiopian Market.

Priced at 4,370 ETB, this revolutionary foundation offers a fusion of skincare and
makeup, infusing olive and jojoba oils to enhance the skin’s natural radiance and
vitamin E to provide protection against pollution and blue light. Siphesihle Ngalonkulu, M.A.C Product Marketing Manager Sub Saharan Africa, expressed her enthusiasm, stating, “We are delighted to bring the Studio Radiance Serum Powered Foundation to Ethiopia. It aligns with M.A.C’s dedication to
delivering quality beauty solutions, allowing individuals to achieve radiant and
healthy skin effortlessly.”The Serum Powered Foundation is distinguished by its 80% skincare base, featuring 33 skincare ingredients, including a 10% hyaluronic acid solution, ensuring long-lasting hydration beneath the skin’s surface. Sharryn Hinchcliffe, M.A.C Makeup Artistry Executive Director, emphasized the foundation’s versatility, stating, “The Studio Radiance Serum Powered Foundation is perfect for those seeking lightweight, luminous coverage. It’s a must-have for
individuals looking to achieve a glowing complexion.”

With an extensive range of 56 shades, M.A.C’s Studio Radiance Serum Powered
Foundation caters to diverse skin types while embodying environmentally
responsible practices. Available now at the MAC Store at Bole Medhaniealem beside
Mafi Mall, this product redefines beauty standards, offering a radiant and flawless
look to makeup enthusiasts in Ethiopia.

LG’s Groundbreaking Transparent and Wireless TV Takes Center Stage, Captivating Audiences at Global Electronics Show

·         The 4K SIGNATURE OLED T television is also wireless allowing it to seamlessly blend into different interiors

·         LG is showcasing many other futuristic innovations at the show, including a coffee machine that can extract two different flavours at once

LAS VEGAS, USA, January 10, 2024 — LG Electronics (LG) has unveiled its groundbreaking transparent and wireless 4K SIGNATURE OLED T TV at the Consumer Electronics Show (CES) 2024 in Las Vegas, USA. The TV is showcased in a ‘floating’ setup, emphasizing wireless connectivity and integration with external devices, providing installation flexibility and enhancing interior design freedom.

Also displayed in LG’s booth is a captivating media art exhibit created from 15 77-inch OLED Ts, seamlessly transforming into a transparent OLED TV, symbolizing a new era in display technology. The transparent and wireless features enable SIGNATURE OLED T to blend into any space, complementing interior design and offering an extension of future living experiences. The transparent screen also enhances the viewing experience of media artworks.

A dedicated zone highlights the LG SIGNATURE OLED T’s transparent and wireless technology, showcasing its ability to exceed space constraints and seamlessly blend into everyday life. The TV complements any space’s interior design, offering an extension of future living experiences. Additionally, the transparent screen enhances the viewing experience of media artworks by adding depth and dimensionality.

In another area of the booth, visitors explore a tunnel structure featuring over 140 55-inch OLED displays, forming the webOS experience Zone. This platform showcases diverse content through collaborations with partners, providing an immersive journey into entertainment powered by the webOS platform.

Meanwhile, LG has also introduced innovative products through LG Labs, its experimental project for unique customer experiences. Featured items include DukeBox, an all-in-one audio device; DUOBO, a dual-flavor capsule coffee machine; and Bon Voyage, a customized living space blending home comfort with nature. Other standout products in the LG Labs zone include LG CineBeam Qube and brid.zzz, offering bold approaches to enhance customer experiences.

For more information on what the company is showcasing at CES 2024, visit LG’s dedicated CES site (www.LG.com/CES2024) and the LG Global YouTube channel.

Joan Okorodudu Announces Plan to Scout And Empower Diverse Models from Kenya

Nairobi, Kenya – December 20, 2023, Joan Okorodudu, the founder of Isis Modelling Agency, one of the most prestigious modelling agencies in Africa, has announced her plan to revolutionize the modelling industry by scouting and empowering talented models from all over Kenya and the continent.
Okorodudu met with local and international media personalities on Wednesday at Isis Models Nairobi office at Darosa Plaza, Karen, to share her vision and strategy for the upcoming year.

She revealed that she will be launching a nationwide talent hunt to discover and nurture models from remote and marginalized areas such as Turkana, Samburu and West Pokot. The selected models will have the opportunity to participate in the next edition of Africa’s Next Super Model, a prestigious modelling competition that showcases Africa’s finest talent in the modelling industry.
Okorodudu emphasized that her goal is to make Isis Models more inclusive and diverse, where girls of any size, height, colour can showcase their talents and represent the beauty and diversity of Africa.

“Isis Models will be inclusive to stay ahead of the trend by making sure that black girls in Kenya and Africa get the opportunity of the runway,” she said.
Okorodudu also highlighted the achievements of Isis Models in the past few years, such as scouting young girls from South Sudan even in the Kakuma Refugee Camp, and helping them launch successful modelling careers in the US, UK, Paris, and other international markets.
She also announced that she had decided to make Kenya the headquarters of Isis Models, after the country hosted its inaugural Africa’s Next Super Model event on October 28, 2023. She said she will create a fashion hub in the country that will create opportunities for fashion designers, make-up artists and models.
She also revealed that she will bring international fashion brands such as Louis Vuitton, Gucchi, and other brands to Kenya to work with black models and turn them into world-class professional supermodels.
Okorodudu expressed her optimism and excitement about the future of modelling in Africa and urged the media and the public to support her initiative.

Mdundo.com and Safaricom Launch KSH5 24HOUR SUBSCRIPTION SERVICE FOR MIXTAPE MUSIC LOVERS

· Earning Opportunities for Artists: The partnership also addresses the issue of artists that struggle to monetize their music.



· Exposure: DJs play a pivotal role in the music industry. By including songs from emerging Kenyan artists in these mixes, the partnership will help the artists gain exposure to a broader audience, both locally and internationally.


· Variety: DJ mixes often feature a variety of songs, including those from established and emerging artists. This diversity allows emerging artists to have their music heard alongside more well-known tracks, giving them a chance to stand out and gain more listenership.

Nairobi, 18th December June 2023: Mdundo.com in partnership with Safaricom, has unveiled a new subscription service that will enable Kenyans to access DJ Mixes at Ksh 5 per day. The service also aims at improving monetization of music among artists and reshape user experiences.

The service, which is exclusive to Safaricom customers, can be accessed by registering via http://www.mdundo.com/djmixes, after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily.

By providing a consistent income stream, the partnership supports artists in their pursuit of sustainable music careers. A healthy financial pipeline allows artists to focus on creating more music and developing their talent.

“Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts. Our collaboration with Safaricom not only enhances the user experience but also underscores our shared vision of making music an integral part of everyday life,” says Martin Neilsen, CEO – Mdundo.com.

Mdundo’s user growth stood at 29.2 million monthly active users in September 2023, up from 21.5 million in September 2022 representing a 36% growth. Mdundo’s focus is to deliver a locally relevant service and content to 613 million mobile subscribers in Africa expected by 2025.

“Our goal is to provide Kenyans freedom, choice and control over the content they consume, and we are delighted to embark on this journey with Mdundo.com. This is a collaboration that shows our commitment to enhancing the digital music landscape and empowering our customers to enjoy their favorite music with ease and convenience,” said Fawzia Ali, Chief Consumer Business Officer – Safaricom PLC.

Safaricom, through in-house propositions such as Baze and Skiza, and partnerships with industry leaders including Mdundo.Com, remains committed to growing Kenya’s creative and music industry.

ALDO OPENS THIRD STORE IN EAST AFRICA AT THE KAREN HUB NAIROBI KENYA

Nairobi, Kenya 15th December, 2023

By Clive Ayuko


WAMA International Group, a holding company that oversees franchise operations for Also stores worldwide
across Africa is celebrating a successful partnership with Aldo Group International
by opening the third ALDO Store in Nairobi at the Hub Karen Mall. The first store
at the Sarit Centre in Westlands Nairobi, Kenya.

Founded in 1972 Aldo delivers fashion to a diverse customer base at prices that make keeping up with sensational styles a luxury within reach. Every shoe and accessory according to the store plays a role and the newly opened store has an up-to-date collection which are currently on season worldwide.

The Aldo pillow walk technology which. Company has previously unveiled will hope to elevate the Also customer experience effortlessly effusing style and comfort.


WAMA International has been granted the exclusive license to establish, own, and
operate ALDO stores in Kenya. This follows the Distribution Agreement between
ALDO Group International and Gedeon & Co, SARL. WAMA International’s
expansion plans in East Africa continue to flourish with this exciting partnership
following their successful ventures with various brands in Libya, Rwanda, and
Uganda. The ALDO Group International brings a wide range of fashion footwear and
accessories all offered at accessible prices. This partnership will pave the way for
up to four new stores to open soon, as WAMA International seeks to expand its
presence in the region.
WAMA International expressed their excitement over the new partnership, which
they believe will bring the latest fashion trends and top-quality products to the
Kenyan market. The company is committed to providing a unique shopping
experience to its customers and is confident that the venture will be a success.
The opening of the second ALDO store in Kenya is a significant milestone for the
fashion industry in the region. Customers can expect special promotional discounts
for the grand opening, and the brand promises a unique shopping experience that
has made it a worldwide destination for on-trend fashion footwear and
accessories.

Customers can enjoy upto 50 percent discount during the grand opening and the offer runs for the rest of the opening week.