Mega Growth Revolutionizes Hair Care Industry with ‘Goodbye Hair Breakage’ Campaign and Afrocentric Rebrand

Leading Hair Care Brand Unveils Research-Backed Solutions and Refreshed Packs to Empower African Women

Nairobi, 12th April, 2024: Mega Growth, a trailblazer in hair care innovation, is proud to announce the launch of its transformative campaign, ‘Goodbye hair breakage’, aimed at helping women aged 25 to 45 bid farewell to hair breakage and embrace strong, healthy hair from root to tip. Rooted in the belief that resilient, beautiful hair stems from both external care and internal fortitude, Mega Growth is poised to redefine the African woman’s hair care journey.

At the unveiling event held at the prestigious Argyle Grand Hotel, Margaret Muriithi, Hair Care Brand Manager, emphasized Mega Growth’s unwavering commitment to understanding and nurturing the unique needs of the African woman’s hair. She highlighted that the Mega Growth range, enriched with natural oils and proteins, is meticulously researched and tailored to fortify African hair, safeguarding it against breakage.

Margaret expressed, “We recognize the distinct challenges faced by today’s African woman in maintaining healthy, vibrant hair. That’s why our scientists have tirelessly researched the root causes of hair breakage and developed innovative solutions. Today, we are thrilled to introduce our new campaign centered around our comprehensive range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil, and lotion products, all backed by cutting-edge research and presented in a fresh, Afrocentric pack.”

The ‘Goodbye Hair Breakage’ campaign will feature a captivating TV commercial and striking visuals aimed at showcasing the functional benefits of Mega Growth. The message will be disseminated across various channels including trade, out-of-home advertising, salons nationwide, TV, and digital platforms.

Accompanying the campaign, Mega Growth unveiled a brand-new logo and refreshed packaging for its range, characterized by a cleaner, Afrocentric design adorned with images of radiant African women. The updated packaging offers clear variant differentiation and a contemporary appeal that ensures Mega Growth stands out amidst competitors.

Margaret reaffirmed Mega Growth’s dedication to providing high-quality products backed by rigorous research, cementing its position as a frontrunner in the hair care industry.

The new Mega Growth collection will be available for purchase at cosmetic shops, leading supermarkets, and selected salons nationwide starting mid-April 2024.

M.A.C Cosmetics Introduces Studio Radiance Serum-Powered Foundation to Ethiopia

5th February 2024

Addis Ababa, Ethiopia – M.A.C (Make-up Art Cosmetics), a leading brand of
professional cosmetics and part of The Estee Lauder Companies Inc, proudly
announces the introduction of its Studio Radiance Serum Powered Foundation in
the Ethiopian Market.

Priced at 4,370 ETB, this revolutionary foundation offers a fusion of skincare and
makeup, infusing olive and jojoba oils to enhance the skin’s natural radiance and
vitamin E to provide protection against pollution and blue light. Siphesihle Ngalonkulu, M.A.C Product Marketing Manager Sub Saharan Africa, expressed her enthusiasm, stating, “We are delighted to bring the Studio Radiance Serum Powered Foundation to Ethiopia. It aligns with M.A.C’s dedication to
delivering quality beauty solutions, allowing individuals to achieve radiant and
healthy skin effortlessly.”The Serum Powered Foundation is distinguished by its 80% skincare base, featuring 33 skincare ingredients, including a 10% hyaluronic acid solution, ensuring long-lasting hydration beneath the skin’s surface. Sharryn Hinchcliffe, M.A.C Makeup Artistry Executive Director, emphasized the foundation’s versatility, stating, “The Studio Radiance Serum Powered Foundation is perfect for those seeking lightweight, luminous coverage. It’s a must-have for
individuals looking to achieve a glowing complexion.”

With an extensive range of 56 shades, M.A.C’s Studio Radiance Serum Powered
Foundation caters to diverse skin types while embodying environmentally
responsible practices. Available now at the MAC Store at Bole Medhaniealem beside
Mafi Mall, this product redefines beauty standards, offering a radiant and flawless
look to makeup enthusiasts in Ethiopia.