FAWE – KENYA ORGANIZES SENSITIZATION FORUM ON GOVERNMENTS COMPREHENSIVE GUIDELINES FOR SCHOOL RE-ENTRY IN BID TO TAME DROP OUT RATES

New Measures Aimed at Addressing Complex Challenges Facing Education System

In a bid to combat the persistent challenge of school dropouts and ensure equitable access to education, the Ministry of Education has announced a comprehensive set of guidelines for school  re-entry in a forum organized by the Forum for African Women Educationists FAWE. These guidelines represent a concerted effort to tackle the myriad factors contributing to dropout rates across Kenya’s basic education institutions.

Since the implementation of Free Primary Education (FPE) in 2003 and Free Day Secondary Education (FDSE) in 2008, significant strides have been made in improving access to quality education. However, issues such as early pregnancy, cultural practices like child marriages and Female Genital Mutilation (FGM), as well as HIV/AIDS and gender-based violence, continue to impede the educational journey of many children.

The newly unveiled guidelines outline a systematic approach to support learners who drop out of school, including those with special needs and disabilities, with the overarching goal of enhancing retention, transition, and completion rates at all levels of basic education.
Some of the key highlights from the guidelines include:

Emphasizing inclusion and non-discrimination to address the diverse needs of all learners, regardless of age, gender, or disabilities.

-Ensuring equal opportunities for girls and boys to access and complete their education.

Safeguarding children from all forms of abuse, including neglect, exploitation, and violence.

Taking measures to combat inhibitive cultural practices such as FGM/C and child marriage, which adversely affect school attendance and achievements.

– Ensuring that learners living with or affected by HIV/AIDS have equal access to education and support services.

Mobilizing community leaders and stakeholders to create a conducive environment for re-entry and combatting school-related gender-based violence.

The successful implementation of these guidelines relies on a collaborative effort between the Ministry of Education, other government agencies, county governments, schools, parents, and community leaders. Key responsibilities have been outlined for each stakeholder to ensure effective coordination and support for re-entry programs.
In conclusion these guidelines represent a significant step forward in addressing the complex challenges facing the education system, they are not static. The Ministry of Education emphasizes the need for continuous review and adaptation to ensure their relevance and responsiveness to evolving needs.

As Kenya strives to build a more inclusive and equitable education system, the unveiling of these guidelines marks a crucial milestone in the journey towards ensuring that every child has the opportunity to realize their full potential through education.

The forum for African Women Educationists- Kenya Chaper in Conjunction with the Mastercard Foundation has a program dubbed Imarisha Msichana program which aims to forestall rising cases of girl drop out rates in schools.

Mega Growth Revolutionizes Hair Care Industry with ‘Goodbye Hair Breakage’ Campaign and Afrocentric Rebrand

Leading Hair Care Brand Unveils Research-Backed Solutions and Refreshed Packs to Empower African Women

Nairobi, 12th April, 2024: Mega Growth, a trailblazer in hair care innovation, is proud to announce the launch of its transformative campaign, ‘Goodbye hair breakage’, aimed at helping women aged 25 to 45 bid farewell to hair breakage and embrace strong, healthy hair from root to tip. Rooted in the belief that resilient, beautiful hair stems from both external care and internal fortitude, Mega Growth is poised to redefine the African woman’s hair care journey.

At the unveiling event held at the prestigious Argyle Grand Hotel, Margaret Muriithi, Hair Care Brand Manager, emphasized Mega Growth’s unwavering commitment to understanding and nurturing the unique needs of the African woman’s hair. She highlighted that the Mega Growth range, enriched with natural oils and proteins, is meticulously researched and tailored to fortify African hair, safeguarding it against breakage.

Margaret expressed, “We recognize the distinct challenges faced by today’s African woman in maintaining healthy, vibrant hair. That’s why our scientists have tirelessly researched the root causes of hair breakage and developed innovative solutions. Today, we are thrilled to introduce our new campaign centered around our comprehensive range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil, and lotion products, all backed by cutting-edge research and presented in a fresh, Afrocentric pack.”

The ‘Goodbye Hair Breakage’ campaign will feature a captivating TV commercial and striking visuals aimed at showcasing the functional benefits of Mega Growth. The message will be disseminated across various channels including trade, out-of-home advertising, salons nationwide, TV, and digital platforms.

Accompanying the campaign, Mega Growth unveiled a brand-new logo and refreshed packaging for its range, characterized by a cleaner, Afrocentric design adorned with images of radiant African women. The updated packaging offers clear variant differentiation and a contemporary appeal that ensures Mega Growth stands out amidst competitors.

Margaret reaffirmed Mega Growth’s dedication to providing high-quality products backed by rigorous research, cementing its position as a frontrunner in the hair care industry.

The new Mega Growth collection will be available for purchase at cosmetic shops, leading supermarkets, and selected salons nationwide starting mid-April 2024.

LG Launches Revolutionary WashTower: Redefining Laundry Experience in Kenya

Cutting-edge Washer-Dryer Combo Harnesses AI and Eco-Friendly Features for Modern Consumers

Nairobi, Kenya – April 8th, 2024: LG Electronics (LG) East Africa has set a new benchmark in the world of laundry with the introduction of its innovative WashTower™ to the Kenyan market. This all-in-one washer-dryer combination promises to revolutionize the laundry experience, blending cutting-edge technology with eco-friendly features to cater to the needs of modern consumers.

Unveiled during a prestigious event at a Nairobi Hotel, the LG WashTower marks a significant leap forward in laundry appliance design and functionality. Attended by representatives from LG’s official distributor Opalnet, along with key retailers like Hotpoint Appliances Limited, Carrefour, and Naivas supermarkets, the launch event showcased the WashTower’s seamless integration of sleek design and state-of-the-art technologies.

At the heart of the WashTower’s appeal lies its advanced AI technologies, which enhance fabric care through built-in sensors that automatically detect fabric weight and characteristics. This ensures optimal washing and drying performance while preserving the quality of garments. Additionally, the quick wash and quick dry feature allows users to complete their laundry in just 59 minutes, thanks to the TurboWash and dual inverter dryer technologies.

A standout feature of the LG WashTower is its Center Control panel, strategically positioned at the perfect height for easy access to both washer and dryer controls. This user-friendly design element enhances convenience and usability, reflecting LG’s commitment to creating intuitive appliances that simplify daily tasks.

Moreover, the WashTower embodies LG’s dedication to sustainability, boasting energy-efficient operation and water conservation capabilities. As consumers increasingly prioritize eco-friendly options, the WashTower emerges as a compelling choice for environmentally-conscious households.

Dongwon Lee, the Managing Director of LG Electronics East Africa, expressed his excitement about introducing the WashTower to the Kenyan market, emphasizing its potential to meet the evolving needs of urban consumers with its advanced features and space-saving design. Rakesh Singh, Opalnet’s Managing Director, echoed this sentiment, highlighting the WashTower’s suitability for compact living spaces, where maximizing efficiency is paramount.

Available for purchase at LG Brandshops, Opalnet outlets, Hotpoint Appliances, Carrefour, Naivas, and other leading retailers nationwide, the LG WashTower promises to elevate the laundry experience for Kenyan households. With its blend of innovative technology, user-centric design, and eco-conscious features, the WashTower sets a new standard for modern laundry appliances, redefining the way consumers approach household chores in the digital age.

“Kenya’s Rural Renaissance: UN Assessment Reveals Striking Progress in Women’s Economic Empowerment and Climate Resilience”

April 6th 2024

Clive Ayuko

In a groundbreaking assessment jointly conducted by the United Nations Women (UN Women) and the Food and Agriculture Organization (FAO), significant strides have been unveiled in advancing women’s economic empowerment and bolstering climate resilience in Kenya’s rural landscapes. The evaluation focused on the outcomes of the Development Cooperation Framework (UNSDCF) 2022-2026, alongside Kenya’s national priorities, including Vision 2030 and the Presidential Big Four Agenda.

Conducted across Kitui, Laikipia, and West Pokot Counties, the rapid assessment sought to gauge progress in critical areas such as income generation, financial access, women’s empowerment, and overall well-being. Spanning from 2020 to 2023, the assessment comprised household surveys and group-level data collection exercises. The preliminary findings, released in December 2023, have brought to light a series of encouraging shifts in key project outcomes.

Among the notable findings are the substantial increase in farmer groups’ engagement in climate-smart agriculture value chains, rising from 16% to 30%. This surge in involvement underscores a growing commitment towards sustainable agricultural practices, essential for mitigating the adverse effects of climate change. Moreover, group savings have witnessed a remarkable surge from USD 642 to USD 6,289, indicating enhanced financial resilience among participating communities.

A particularly noteworthy aspect is the surge in access to group loans, with male beneficiaries rising from zero to two, and female recipients escalating from four to seventeen. This uptick signifies a tangible improvement in financial inclusivity, particularly for women who traditionally face barriers in accessing credit facilities. Additionally, the average number of agroforest trees planted per group has seen a substantial increase, further underlining a collective commitment towards environmental sustainability.

Furthermore, the adoption of Climate-Smart Agriculture (CSA) technologies and practices has soared to 85%, up from a mere 30%, showcasing a growing consciousness towards climate-resilient farming techniques. Importantly, conflicts related to household income have witnessed a notable reduction of 47%, indicating improved economic stability and harmony within communities.

These findings underscore the pivotal role of investing in women’s economic empowerment for fostering gender equality, poverty eradication, and sustainable economic growth. Agriculture, being the backbone of Kenya’s economy, heavily relies on the active participation of women, who are disproportionately affected by climate change-induced vulnerabilities.

Despite commendable policy advancements, challenges in implementation persist, posing hurdles to the realization of gender equality objectives. However, initiatives such as the Women’s Economic Empowerment in Climate-Smart Agriculture (WEE-CSA) program aim to bridge these gaps by enhancing women’s capacities, integrating gender-responsive policies, and fostering resilience in Arid and Semi-Arid Lands (ASALs).

As Kenya strides towards achieving its developmental aspirations outlined in Vision 2030 and the Sustainable Development Goals, concerted efforts must be directed towards bolstering women’s economic agency and building climate-resilient communities. The findings of this assessment serve as a testament to the transformative power of inclusive and gender-responsive development interventions in driving positive change at the grassroots level.

SINGLE MOTHERS LAMBAST FORMER CITY OFFICIAL OPPOSING FREE SCHOOL FEEDING PLAN

Clive Ayuko

Nairobi, Kenya 26th February 2024

A group representing single mothers has come out to call-out former city hall County minister Ms. Muthoni Ouko over allegations of graft.

Speaking today morning within the central business district the group led by the patron Mr. Edward Githaiga slammed the former Nairobi County Executive Ms. Muthoni for alleged professional misconduct during her tenure during the previous county regime led by Governor Anne Kananu

The group also accused Ms Muthoni of embezzling money meant for school education bursary, in addition to opposing the school feeding program by current regime led by governor Johnson Sakaja.

Muthoni Ouko according to the lobby group has in the recent past put up a vicious fight against the ongoing Dishi na County.

M.A.C Cosmetics Introduces Studio Radiance Serum-Powered Foundation to Ethiopia

5th February 2024

Addis Ababa, Ethiopia – M.A.C (Make-up Art Cosmetics), a leading brand of
professional cosmetics and part of The Estee Lauder Companies Inc, proudly
announces the introduction of its Studio Radiance Serum Powered Foundation in
the Ethiopian Market.

Priced at 4,370 ETB, this revolutionary foundation offers a fusion of skincare and
makeup, infusing olive and jojoba oils to enhance the skin’s natural radiance and
vitamin E to provide protection against pollution and blue light. Siphesihle Ngalonkulu, M.A.C Product Marketing Manager Sub Saharan Africa, expressed her enthusiasm, stating, “We are delighted to bring the Studio Radiance Serum Powered Foundation to Ethiopia. It aligns with M.A.C’s dedication to
delivering quality beauty solutions, allowing individuals to achieve radiant and
healthy skin effortlessly.”The Serum Powered Foundation is distinguished by its 80% skincare base, featuring 33 skincare ingredients, including a 10% hyaluronic acid solution, ensuring long-lasting hydration beneath the skin’s surface. Sharryn Hinchcliffe, M.A.C Makeup Artistry Executive Director, emphasized the foundation’s versatility, stating, “The Studio Radiance Serum Powered Foundation is perfect for those seeking lightweight, luminous coverage. It’s a must-have for
individuals looking to achieve a glowing complexion.”

With an extensive range of 56 shades, M.A.C’s Studio Radiance Serum Powered
Foundation caters to diverse skin types while embodying environmentally
responsible practices. Available now at the MAC Store at Bole Medhaniealem beside
Mafi Mall, this product redefines beauty standards, offering a radiant and flawless
look to makeup enthusiasts in Ethiopia.

Joan Okorodudu Announces Plan to Scout And Empower Diverse Models from Kenya

Nairobi, Kenya – December 20, 2023, Joan Okorodudu, the founder of Isis Modelling Agency, one of the most prestigious modelling agencies in Africa, has announced her plan to revolutionize the modelling industry by scouting and empowering talented models from all over Kenya and the continent.
Okorodudu met with local and international media personalities on Wednesday at Isis Models Nairobi office at Darosa Plaza, Karen, to share her vision and strategy for the upcoming year.

She revealed that she will be launching a nationwide talent hunt to discover and nurture models from remote and marginalized areas such as Turkana, Samburu and West Pokot. The selected models will have the opportunity to participate in the next edition of Africa’s Next Super Model, a prestigious modelling competition that showcases Africa’s finest talent in the modelling industry.
Okorodudu emphasized that her goal is to make Isis Models more inclusive and diverse, where girls of any size, height, colour can showcase their talents and represent the beauty and diversity of Africa.

“Isis Models will be inclusive to stay ahead of the trend by making sure that black girls in Kenya and Africa get the opportunity of the runway,” she said.
Okorodudu also highlighted the achievements of Isis Models in the past few years, such as scouting young girls from South Sudan even in the Kakuma Refugee Camp, and helping them launch successful modelling careers in the US, UK, Paris, and other international markets.
She also announced that she had decided to make Kenya the headquarters of Isis Models, after the country hosted its inaugural Africa’s Next Super Model event on October 28, 2023. She said she will create a fashion hub in the country that will create opportunities for fashion designers, make-up artists and models.
She also revealed that she will bring international fashion brands such as Louis Vuitton, Gucchi, and other brands to Kenya to work with black models and turn them into world-class professional supermodels.
Okorodudu expressed her optimism and excitement about the future of modelling in Africa and urged the media and the public to support her initiative.

Air France-KLM Demonstrates Commitment to Community Transformation by Distributing Sanitary Pads to Girls in The Art of Music Junior Mentorship Program

NAIROBI, KENYA: December 8, 2023 — In a significant gesture of support for the well-being and development of young girls, Air France-KLM has today partnered with The Art of Music Foundation to distribute sanitary pads to participants in the Junior Mentorship program. The initiative is part of Air France-KLM’s ongoing commitment to community transformation.

The Art of Music Junior Mentorship program, a subsidiary of The Art of Music Foundation, is designed to provide young adults in primary and secondary school with opportunities for physical, emotional, and spiritual growth.

Over the past five years, the program has impacted 120 youth aged 12 to 22 years, from two of Kenya’s largest slums, Korogocho and Mukuru. These members, during school holidays, engage in a transformative journey that empowers them, offering encouragement for personal growth and aiding in the setting and achievement of professional goals.

Air France-KLM’s donation underscores the airline’s dedication to making a positive impact on the communities it serves. Recognizing the importance of addressing the specific needs of young girls, Air France-KLM’s contribution ensures that participants in the Junior Mentorship program have access to essential hygiene products, supporting their overall well-being.

“As Air France-KLM, we are keen on nurturing the dreams and aspirations of a generation. This initiative symbolizes our commitment to community transformation and empowerment, affirming that when we invest in the well-being and development of our youth, we cultivate a future of boundless possibilities,” said Air France-KLM Country Sales Manager for Kenya and offline markets, Hildabeta Amiani.

The Art of Music Foundation representative Peris Thiiru added: “The Junior Mentorship program is not just about education; it’s about holistic development and empowerment. We are excited to have Air France-KLM join hands with us in this endeavor. This contribution goes beyond meeting a basic need; it sends a powerful message of care and support”.

Air France-KLM’s involvement in this initiative aligns with its broader corporate social responsibility goals, emphasizing its role as a socially responsible corporate citizen. By investing in the well-being and development of young girls, Air France-KLM is contributing to the creation of a more empowered and resilient community.

TradeMark Africa Champions Transformative Action Against Gender-Based Violence in Trade during 16 Days of Activism

Nairobi, Kenya, 5 December 2023: A recent study by TradeMark Africa (TMA) reveals a startling statistic: 40% of women traders at East African border crossings have experienced harassment in the past year, – including sexual and verbal abuse – highlighting the pressing issue of gender-based violence (GBV) in trade. The study also underscores the correlation between unpaid care work, GBV and its implications for women’s participation in cross-border trade underpinning the critical need for sustainable solutions through partnerships. This alarming reality underscores the urgent need for action and was a focal point during a high-level stakeholder dialogue convened by TMA, following the ‘UNiTE! Invest to Prevent Violence against Women & Girls’ campaign. The campaign advocates increased financial backing for preventive strategies and transforming societal norms to end violence against women and girls.

The dialogue brought together policy makers, private sector entities, civil society representatives, development partners, and women in business. The stakeholders articulated commitments and called upon governments to move swiftly in adopting GBV-specific legislation, trans-regional collaboration, establishment of secure centres, data management at borders, and the integration of private sector and community empowerment in efforts to combat GBV.

“While trade holds the promise of prosperity, inclusivity, and sustainability in Africa, the shadows of gender-based violence persists, impeding the empowerment of women in trade,” said Principal Secretary, State Department for Gender and Affirmative Action Ms Anne Wangombe. “This dialogue stands not just as an advocacy platform but as a clarion call for substantial investment and radical policy reform to fortify a conducing trading environment for women across the African continent.”

Making her remarks, Ms Anataria Uwamariya, TMA’s Director Business Competitiveness said, “Empowering women in trade necessitates more than rhetoric; it demands concrete, collaborative endeavours to dismantle the shadows of gender-based violence hindering progress. Our commitment to gender equality and inclusive development remains unwavering, evident in our strategic blueprint and initiatives aimed at creating a violence-free trading environment.”

TMA’s 2023 to 2030 strategy, “Building Sustainable and Inclusive Trade for Africa,” underscores the pressing need for comprehensive solutions addressing the nexus between women’s trade engagements and their vulnerability to intimate partner violence. TMA’s collaborative efforts concentrate on crucial domains, aiming to empower women traders and foster and environment that safeguards their rights.

The “Making Trade Work for Women” program, funded by Global Affairs Canada and a part of TMA’s initiatives, has demonstrated significant impact, benefitting over 170,000 women across Eastern, Southern, and the Horn of Africa. The success of this program is a testament to the positive outcomes achievable through concerted efforts. “Through community and collaborative initiatives, we’ve witnessed tangible impacts, reporting and resolving cases, providing safe spaces, and empowering communities,” concluded Ms. Uwamariya.

The call to action from this dialogue is clear: Empowering women in trade is not optional but a strategic necessity for sustainable trade in Africa. The commitment to this cause transcends borders, promising transformative action against GBV, thereby fostering a safer and more prosperous continent for all.

WOMEN ENTERPRISE FUND PLANS TO DISBURSE 30 BILLION IN 5 YEARS

By Clive Ayuko

Nairobi, Kenya 5th December 2023
The Women Enterprise fund, fund established through the Legal Notice No. 147: Government Financial Management ( Women Enterprise Fund) Regulations, 2007 plans to disburse upto Ksh 5 Billion targeting 5 million women in business over the next 5 years (2024-2027). This was revealed during a validation workshop for the Funds 2024-2027 strategic plan at a Nairobi hotel on 5th December 2023.

Speaking during the validation workshop on behalf of Ms Anne Wang’ombe Principal Secretary at the State Department for Gender And Affirmative Action Dr. Josephine Obonyo, a secretary in the same department reiterated plans by the fund to disburse funds targeting upto 5 million women in addition to securing market linkages at home markets and abroad to over 200,000 women businesses.

Over Ksh27.8 billion has been disbursed by the fund since it started operations in the year 2007 to over 5 million women in addition to recieving training on how to improve the value of their brands through value addition and financial management.
Voicing concerns during the meeting a number of women entrepreneurs lamented that since the fund moved to a digital platform the loan amounts that has been disbursing through its digital platform had reduced significantly with various others arguing that the validation exercise was not comprehensive enough urging the fund to consider gathering more women to give input on the development of the strategic plan.

The funds management however argued that the digital platform will disburse more amounts in future as it is in the pilot phase.