Caprice Wine Launches ‘Unbox the Flavour’ Campaign, Embracing Kenya’s Growing Wine Market

KWAL’s Caprice Brand Targets New Generation of Wine Enthusiasts with Versatile Pairing Options

Nairobi, Kenya – April 15, 2024: Caprice, a wine brand under Kenya Wine Agencies Limited (KWAL), has unveiled its latest campaign, ‘Unbox the Flavour,’ designed to showcase the brand’s versatility in pairing with various meals and tap into Kenya’s burgeoning wine market.

The campaign aims to engage both new wine enthusiasts and seasoned connoisseurs by highlighting different ways to enjoy Caprice wine, including pairing it with local dishes, incorporating it into cooking, and using it in cocktail recipes.

Jonas Geeraerts, KWAL’s Commercial Director, expressed excitement about the initiative, stating, “We’re thrilled to introduce an initiative that resonates with a new generation of wine consumers. This campaign aims to unlock and ignite a passion for wine exploration among consumers who appreciate experimentation and innovation. As the Kenyan wine market evolves, consumers are increasingly open to new and exciting ways of enjoying their favorite beverage. We invite our consumers to explore the new experiences that Caprice wine brings to the Kenyan market.”

Dr. Senorine Wasike, KWAL’s Marketing Manager, emphasized the unique opportunity presented by Kenya’s changing lifestyle trends, growing wine market, and expanding middle class. “Caprice Wine is strategically positioned to enlighten and empower wine enthusiasts, enhancing the overall wine experience and showcasing the versatility and convenience of tetra wine,” said Dr. Wasike.

Available in 1-liter tetra packs, Caprice wine offers four distinct variants: sweet red, sweet white, dry red, and dry white, catering to a wide range of consumer preferences. The wine is readily accessible in leading retail outlets across the country.

Caprice wine has evolved over the years to adapt to changing consumer tastes and preferences, demystifying the world of accessible wine and offering an exceptional experience combining quality and innovation. The ‘Unbox the Flavour’ campaign aligns with KWAL’s objective to solidify its position as an industry leader in Kenya’s growing wine consumer market.

Kenya National Drama and Film Festival in Embu Promotes Tax Literacy and Creativity

KNDFF Collaborates with KRA to Educate Youth on Tax Compliance Through Creative Arts

Embu, Kenya 15th April 2024 The Kenya National Drama and Film Festival (KNDFF) has commenced in Embu with a focus on showcasing talents from schools nationwide, including innovative presentations on tax literacy. This historic event marks the first time the festival is hosted in Embu County, bringing together participants from all 47 counties in the country.

Celebrating its 62nd Edition, this year’s festival revolves around the theme “Unlocking Opportunities for Socio-Economic Transformation Through Drama and Film,” serving as both a celebration of creativity and a platform for addressing critical socio-economic issues.

In a groundbreaking collaboration, the Kenya Revenue Authority (KRA) has partnered with the KNDFF Steering Committee to promote tax literacy among students and the public through creative arts. Recognizing tax literacy as pivotal for national development, the partnership aims to enlighten the public on the importance of tax compliance and its role in supporting the nation’s growth.

Grace Wandera, Deputy Commissioner Marketing and Communication at Kenya Revenue Authority, expressed enthusiasm about the collaboration, stating, “Tax literacy is vital for our nation’s progress, and we are thrilled to work with KNDFF to educate and empower the youth and the public through creative arts.”

Throughout the festival, attendees will experience presentations and performances designed to equip them with the knowledge and skills necessary to navigate the tax landscape effectively. This initiative underscores the significance of every citizen’s contribution to national development through tax compliance.

A representative from KNDFF highlighted the festival’s role as a platform for showcasing creativity, social innovation, and the potential of children and youth. They emphasized its importance in promoting the transformative impact of the arts on learners’ minds across all educational levels.

Beyond artistic expression, the festival serves as a forum for discussions on pressing societal issues, reflecting Kenya’s commitment to leveraging the arts for positive change and development.

As the festival unfolds in Embu, it promises to not only entertain but also educate and inspire audiences, fostering a culture of tax compliance and creative expression among Kenya’s youth and beyond.

Mega Growth Revolutionizes Hair Care Industry with ‘Goodbye Hair Breakage’ Campaign and Afrocentric Rebrand

Leading Hair Care Brand Unveils Research-Backed Solutions and Refreshed Packs to Empower African Women

Nairobi, 12th April, 2024: Mega Growth, a trailblazer in hair care innovation, is proud to announce the launch of its transformative campaign, ‘Goodbye hair breakage’, aimed at helping women aged 25 to 45 bid farewell to hair breakage and embrace strong, healthy hair from root to tip. Rooted in the belief that resilient, beautiful hair stems from both external care and internal fortitude, Mega Growth is poised to redefine the African woman’s hair care journey.

At the unveiling event held at the prestigious Argyle Grand Hotel, Margaret Muriithi, Hair Care Brand Manager, emphasized Mega Growth’s unwavering commitment to understanding and nurturing the unique needs of the African woman’s hair. She highlighted that the Mega Growth range, enriched with natural oils and proteins, is meticulously researched and tailored to fortify African hair, safeguarding it against breakage.

Margaret expressed, “We recognize the distinct challenges faced by today’s African woman in maintaining healthy, vibrant hair. That’s why our scientists have tirelessly researched the root causes of hair breakage and developed innovative solutions. Today, we are thrilled to introduce our new campaign centered around our comprehensive range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil, and lotion products, all backed by cutting-edge research and presented in a fresh, Afrocentric pack.”

The ‘Goodbye Hair Breakage’ campaign will feature a captivating TV commercial and striking visuals aimed at showcasing the functional benefits of Mega Growth. The message will be disseminated across various channels including trade, out-of-home advertising, salons nationwide, TV, and digital platforms.

Accompanying the campaign, Mega Growth unveiled a brand-new logo and refreshed packaging for its range, characterized by a cleaner, Afrocentric design adorned with images of radiant African women. The updated packaging offers clear variant differentiation and a contemporary appeal that ensures Mega Growth stands out amidst competitors.

Margaret reaffirmed Mega Growth’s dedication to providing high-quality products backed by rigorous research, cementing its position as a frontrunner in the hair care industry.

The new Mega Growth collection will be available for purchase at cosmetic shops, leading supermarkets, and selected salons nationwide starting mid-April 2024.

EABL Launches “Tujengane” National Consumer Promotion to Reward and Support Communities

12-Week Campaign Offers Exciting Prizes and Community Support Across Kenya

Nairobi, Kenya – Tuesday, 9th April, 2024 – East Africa Breweries Limited (EABL) has unveiled its latest initiative, the “Tujengane” National Consumer Promotion, aiming to foster a sense of unity and resilience within communities while rewarding and celebrating consumers across Kenya. The 12-week campaign, running from April to June 2024, promises exciting opportunities for consumers to enrich their lives.

At the launch event, Mark Ocitti, Managing Director of Kenya Breweries Limited (KBL), highlighted the strategic significance of the Tujengane campaign, emphasizing EABL’s commitment to driving engagement, loyalty, and growth while providing tangible value to consumers. “Tujengane embodies our collective spirit of resilience and togetherness as Kenyans,” Ocitti stated. “We are deeply committed to upholding the highest standards of quality and safety while celebrating our consumers’ trust in us.”

Positioned to resonate with consumers seeking value and connection amidst economic uncertainty, the Tujengane campaign invites consumers above 18 years to purchase participating EABL spirit brands, including Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbey’s, and Captain Morgan. Each bottle contains a unique code for consumers to submit via SMS to 20405, entering them into a draw for a chance to win various prizes.

Joel Kamau, Group Commercial Director, emphasized the campaign’s focus on meaningful engagement and transformation. “Our prizes represent our commitment to providing tangible benefits to our consumers,” Kamau remarked. “By coming together, we can achieve more, and this campaign is a testament to that belief.”

Among the enticing prizes offered are four brand-new cars, Ksh 1 million for three lucky winners each, and 24 motorbikes. Half of the winnings will support community initiatives chosen by the winners, aligning with the ethos of Tujengane. Additional prizes include shopping vouchers, airtime, and cash prizes, ensuring widespread participation and excitement across Kenya.

Kennedy Mutula, Marketing Manager – Spirits, highlighted the campaign’s strategic partnerships, particularly with artists behind the Tujengane anthem. “These collaborations amplify the voices of our consumers, reflecting their values and aspirations authentically,” Mutula stated. The Tujengane anthem serves as a rallying cry for EABL brands, resonating deeply with consumers across Kenya.

Through the Tujengane campaign, EABL seeks to not only reward consumers but also support communities and promote a sense of unity and resilience across the nation. With its focus on meaningful engagement and transformation, Tujengane represents EABL’s ongoing commitment to making a positive impact on individuals and communities alike.

Kenya Airways Expands Horizons with New Route to Maputo, Mozambique

KQ’s Latest Expansion Paves the Way for Enhanced Connectivity and Travel Experiences

Nairobi, 8th April 2024 – Kenya Airways (KQ) is embarking on a new chapter of growth and connectivity as it announces the launch of its latest route, connecting Nairobi directly to the bustling city of Maputo, Mozambique. Set to take flight from 14th June 2024, this strategic expansion underscores KQ’s unwavering commitment to bridging East and Southern Africa while enriching travel experiences across the continent.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways, expressed excitement about the new venture, stating, “The demand for air travel is soaring, and we’re determined to meet it by expanding our reach and fostering connections between Africa’s rich cultures and thriving economies. The addition of Maputo to our network strengthens ties between Kenya and Mozambique, opening doors for increased trade, tourism, and cultural exchange.”

Maputo, renowned as a major trade hub in Southern Africa, beckons visitors with its vibrant tapestry of history and culture. From its Portuguese colonial architecture to its bustling markets and burgeoning art scene, the city offers a captivating blend of old-world charm and contemporary allure. Whether seeking relaxation on pristine beaches or immersion in local arts and cuisine, Maputo promises an unforgettable experience for travelers.

Commencing 14th June, Kenya Airways will operate three weekly flights to Maputo, providing travelers with convenient access to this dynamic city. With flights scheduled for Wednesdays, Fridays, and Sundays, passengers can look forward to flexible travel options that cater to their itineraries.

The schedule for the Nairobi-Maputo route is as follows:

• Nairobi to Maputo: Flight KQ740 departing at 0950hrs (local time) and arriving at 1300hrs (local time) on Wednesdays, Fridays, and Sundays.
• Maputo to Nairobi: Flight KQ741 departing at 1350hrs (local time) and arriving at 1845hrs (local time) on Wednesdays, Fridays, and Sundays.

This expansion aligns with Kenya Airways’ broader network strategy for FY2024, which includes increased frequencies to popular destinations such as New York, Paris, Lagos, Accra, and Freetown. Moreover, the new route not only serves travelers originating in Kenya but also serves as a convenient connecting point for passengers from other African cities via Nairobi, further enhancing regional connectivity.

With a steadfast commitment to “propelling Africa’s growth,” Kenya Airways continues to strengthen connections across the continent, fostering economic opportunities and enriching travel experiences for all. As the airline expands its footprint, it remains dedicated to delivering world-class service and connectivity, ensuring seamless journeys for passengers across Africa and beyond.

LG Launches Revolutionary WashTower: Redefining Laundry Experience in Kenya

Cutting-edge Washer-Dryer Combo Harnesses AI and Eco-Friendly Features for Modern Consumers

Nairobi, Kenya – April 8th, 2024: LG Electronics (LG) East Africa has set a new benchmark in the world of laundry with the introduction of its innovative WashTower™ to the Kenyan market. This all-in-one washer-dryer combination promises to revolutionize the laundry experience, blending cutting-edge technology with eco-friendly features to cater to the needs of modern consumers.

Unveiled during a prestigious event at a Nairobi Hotel, the LG WashTower marks a significant leap forward in laundry appliance design and functionality. Attended by representatives from LG’s official distributor Opalnet, along with key retailers like Hotpoint Appliances Limited, Carrefour, and Naivas supermarkets, the launch event showcased the WashTower’s seamless integration of sleek design and state-of-the-art technologies.

At the heart of the WashTower’s appeal lies its advanced AI technologies, which enhance fabric care through built-in sensors that automatically detect fabric weight and characteristics. This ensures optimal washing and drying performance while preserving the quality of garments. Additionally, the quick wash and quick dry feature allows users to complete their laundry in just 59 minutes, thanks to the TurboWash and dual inverter dryer technologies.

A standout feature of the LG WashTower is its Center Control panel, strategically positioned at the perfect height for easy access to both washer and dryer controls. This user-friendly design element enhances convenience and usability, reflecting LG’s commitment to creating intuitive appliances that simplify daily tasks.

Moreover, the WashTower embodies LG’s dedication to sustainability, boasting energy-efficient operation and water conservation capabilities. As consumers increasingly prioritize eco-friendly options, the WashTower emerges as a compelling choice for environmentally-conscious households.

Dongwon Lee, the Managing Director of LG Electronics East Africa, expressed his excitement about introducing the WashTower to the Kenyan market, emphasizing its potential to meet the evolving needs of urban consumers with its advanced features and space-saving design. Rakesh Singh, Opalnet’s Managing Director, echoed this sentiment, highlighting the WashTower’s suitability for compact living spaces, where maximizing efficiency is paramount.

Available for purchase at LG Brandshops, Opalnet outlets, Hotpoint Appliances, Carrefour, Naivas, and other leading retailers nationwide, the LG WashTower promises to elevate the laundry experience for Kenyan households. With its blend of innovative technology, user-centric design, and eco-conscious features, the WashTower sets a new standard for modern laundry appliances, redefining the way consumers approach household chores in the digital age.

M.A.C Cosmetics Introduces Studio Radiance Serum-Powered Foundation to Ethiopia

5th February 2024

Addis Ababa, Ethiopia – M.A.C (Make-up Art Cosmetics), a leading brand of
professional cosmetics and part of The Estee Lauder Companies Inc, proudly
announces the introduction of its Studio Radiance Serum Powered Foundation in
the Ethiopian Market.

Priced at 4,370 ETB, this revolutionary foundation offers a fusion of skincare and
makeup, infusing olive and jojoba oils to enhance the skin’s natural radiance and
vitamin E to provide protection against pollution and blue light. Siphesihle Ngalonkulu, M.A.C Product Marketing Manager Sub Saharan Africa, expressed her enthusiasm, stating, “We are delighted to bring the Studio Radiance Serum Powered Foundation to Ethiopia. It aligns with M.A.C’s dedication to
delivering quality beauty solutions, allowing individuals to achieve radiant and
healthy skin effortlessly.”The Serum Powered Foundation is distinguished by its 80% skincare base, featuring 33 skincare ingredients, including a 10% hyaluronic acid solution, ensuring long-lasting hydration beneath the skin’s surface. Sharryn Hinchcliffe, M.A.C Makeup Artistry Executive Director, emphasized the foundation’s versatility, stating, “The Studio Radiance Serum Powered Foundation is perfect for those seeking lightweight, luminous coverage. It’s a must-have for
individuals looking to achieve a glowing complexion.”

With an extensive range of 56 shades, M.A.C’s Studio Radiance Serum Powered
Foundation caters to diverse skin types while embodying environmentally
responsible practices. Available now at the MAC Store at Bole Medhaniealem beside
Mafi Mall, this product redefines beauty standards, offering a radiant and flawless
look to makeup enthusiasts in Ethiopia.

Joan Okorodudu Announces Plan to Scout And Empower Diverse Models from Kenya

Nairobi, Kenya – December 20, 2023, Joan Okorodudu, the founder of Isis Modelling Agency, one of the most prestigious modelling agencies in Africa, has announced her plan to revolutionize the modelling industry by scouting and empowering talented models from all over Kenya and the continent.
Okorodudu met with local and international media personalities on Wednesday at Isis Models Nairobi office at Darosa Plaza, Karen, to share her vision and strategy for the upcoming year.

She revealed that she will be launching a nationwide talent hunt to discover and nurture models from remote and marginalized areas such as Turkana, Samburu and West Pokot. The selected models will have the opportunity to participate in the next edition of Africa’s Next Super Model, a prestigious modelling competition that showcases Africa’s finest talent in the modelling industry.
Okorodudu emphasized that her goal is to make Isis Models more inclusive and diverse, where girls of any size, height, colour can showcase their talents and represent the beauty and diversity of Africa.

“Isis Models will be inclusive to stay ahead of the trend by making sure that black girls in Kenya and Africa get the opportunity of the runway,” she said.
Okorodudu also highlighted the achievements of Isis Models in the past few years, such as scouting young girls from South Sudan even in the Kakuma Refugee Camp, and helping them launch successful modelling careers in the US, UK, Paris, and other international markets.
She also announced that she had decided to make Kenya the headquarters of Isis Models, after the country hosted its inaugural Africa’s Next Super Model event on October 28, 2023. She said she will create a fashion hub in the country that will create opportunities for fashion designers, make-up artists and models.
She also revealed that she will bring international fashion brands such as Louis Vuitton, Gucchi, and other brands to Kenya to work with black models and turn them into world-class professional supermodels.
Okorodudu expressed her optimism and excitement about the future of modelling in Africa and urged the media and the public to support her initiative.

ALDO OPENS THIRD STORE IN EAST AFRICA AT THE KAREN HUB NAIROBI KENYA

Nairobi, Kenya 15th December, 2023

By Clive Ayuko


WAMA International Group, a holding company that oversees franchise operations for Also stores worldwide
across Africa is celebrating a successful partnership with Aldo Group International
by opening the third ALDO Store in Nairobi at the Hub Karen Mall. The first store
at the Sarit Centre in Westlands Nairobi, Kenya.

Founded in 1972 Aldo delivers fashion to a diverse customer base at prices that make keeping up with sensational styles a luxury within reach. Every shoe and accessory according to the store plays a role and the newly opened store has an up-to-date collection which are currently on season worldwide.

The Aldo pillow walk technology which. Company has previously unveiled will hope to elevate the Also customer experience effortlessly effusing style and comfort.


WAMA International has been granted the exclusive license to establish, own, and
operate ALDO stores in Kenya. This follows the Distribution Agreement between
ALDO Group International and Gedeon & Co, SARL. WAMA International’s
expansion plans in East Africa continue to flourish with this exciting partnership
following their successful ventures with various brands in Libya, Rwanda, and
Uganda. The ALDO Group International brings a wide range of fashion footwear and
accessories all offered at accessible prices. This partnership will pave the way for
up to four new stores to open soon, as WAMA International seeks to expand its
presence in the region.
WAMA International expressed their excitement over the new partnership, which
they believe will bring the latest fashion trends and top-quality products to the
Kenyan market. The company is committed to providing a unique shopping
experience to its customers and is confident that the venture will be a success.
The opening of the second ALDO store in Kenya is a significant milestone for the
fashion industry in the region. Customers can expect special promotional discounts
for the grand opening, and the brand promises a unique shopping experience that
has made it a worldwide destination for on-trend fashion footwear and
accessories.

Customers can enjoy upto 50 percent discount during the grand opening and the offer runs for the rest of the opening week.

KWAL refreshes Kibao Vodka brand to grow share of spirits market

…… celebrity rapper Boutross unveiled as brand ambassador as Kibao acquires new look

Nairobi, Friday, December, 1,2023…… Kenya Wine Agencies Limited (KWAL) has revamped one of its iconic brands, Kibao Vodka, by repositioning it as an aspirational brand to meet the ever-evolving consumer tastes, in line with the company’s long-term growth and value creation strategy.

The company is focusing on driving growth in sales and revenue from spirits, the fastest-growing segment of Kenya’s alcohol industry, with a new look Kibao Vodka, targeting a new generation of bold, authentic, and savvy consumers.

The re-brand of Kibao, according to KWAL Commercial Director Jonas Geeraerts, is also geared to connecting with consumers who are opting for spirits as their drink of choice but are also keen on value-for-money.

“We are seeing a growing interest in the new variety for alcoholic spirits as Kenyan consumers try out new experiences and diversify their repertoire of preferred drinks. The demand is projected to rise in the coming years,” said Jonas at an event in Nairobi to launch the revamped Kibao Vodka.

KWAL is banking on changing trends in consumption of alcoholic beverages to increase uptake of its products including Kibao, which remains a popular drink mostly among youthful consumers.

“Some studies, even globally, show consumers reporting a preference for high-quality drinks that offer value-for-money, hence the need for alcohol brands to align with these expectations so as to remain relevant to their clientele.”

During the launch event, celebrity Kenyan musical artist, Boutross Mwebia Munene, popularly known as Boutross, was unveiled as the Kibao Vodka Brand Ambassador.

As part of the Kibao re-brand, KWAL aims to build its presence in the market by tapping into an emerging generation of consumers with a marketing campaign dubbed “Gen More” that appeals to a bold and genuine aspiration to achieve more in life.

“The Gen More campaign is informed by a consumer survey we conducted over a period of six months. We realized that boldness and authenticity are key attributes that matter to this demographic hence the emphasis on a bold, refreshed look for Kibao,” explained the KWAL Commercial Director.

According to Global Drinks Intel, an influential publication for the world’s alcohol industry, brands require a deeper understanding of consumers’ needs and habits, including their tendency, especially the ability of consumers, to experience different brands.

Research firm IWSR predicts a major shift in the African spirits market as consumers upgrade from “low-priced, low-grade products” to “reasonably priced but well-packaged” products. The latest move by KWAL signals a response to this market need with products that meet the quality threshold at the right price point.

In 2019, Kibao Vodka was recognized by IWSR Drinks Market Analysis as the Top 100 World’s Fastest Growing Spirits Brand, having undergone a revamp in 2018. The brand was singled out for its distinctive taste derived from a rigorous distilling process.

To meet growing demand in the local and regional markets, KWAL has invested Ksh 5 billion in a new factory located in Tatu City Industrial Park on the outskirts of Nairobi. This will see the company ramp up production of its wide range of wines, spirits and ciders, featuring in-demand brands like Hunter’s Choice Whisky, Caprice Wine, Savanna and Hunter’s Cider.

Jonas says producing alcoholic beverages locally will help the firm increase competitiveness through pricing and exports to the regional market.